Appfigures is a good, affordable analytics tool: downloads, revenue, keyword rankings, cleanly presented. But a dashboard only shows. Applytix shows the same numbers and acts: Tix creates Apple and Google Ads campaigns automatically, tunes them daily, and brings ASO, store texts and pricing with it.
Both pull your store and revenue data together. The difference: Applytix is also the hand that steers the advertising based on it.
| Feature | Applytix | Appfigures |
|---|---|---|
| Downloads & revenue at a glance | Yes | Yes |
| Keyword / ranking tracking | Yes | Yes |
| RevenueCat revenue integrated | Yes | Partly |
| Create & optimise Apple Search Ads automatically | Yes | No |
| Google Ads (UAC) automated | Yes | No |
| Create store texts & screenshots | Yes | No |
| Price localisation per country | Yes | No |
| AI co-pilot & recommendations | Yes | No |
| Claude / MCP integration | Yes | No |
| Entry price | Free during the beta | from ~$9.99 |
| Character | See & act | Reporting only |
Where Appfigures stops (“revenue is down”), Applytix starts: Tix proposes the countermeasure and, once you approve, carries it out.
Ad spend and real revenue in one view. You see whether the campaign pays for itself, not just the downloads.
Keywords, store texts, screenshots and pricing belong to the same tool. No switching to a separate product.
The autopilot tunes bids, keywords and negatives day after day, with guardrails and budget caps.
Connect your data sources and let Tix turn the insights into real campaigns, with your approval, of course.
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