App Radar has strong ASO roots, but has moved noticeably towards enterprise since the SplitMetrics acquisition. Applytix is built for indie developers and small teams: ASO, an AI autopilot for Apple and Google Ads, and a cross-platform revenue dashboard, in one place and free during the beta.
Both do ASO and Apple Search Ads. The difference is in the ads automation, the Google coverage, the revenue view, and what it costs a small team.
| Feature | Applytix | App Radar |
|---|---|---|
| ASO: keywords & ranking tracking | Yes | Yes |
| Store texts & screenshots | Yes | Yes |
| Apple Search Ads | Autopilot | Yes |
| Google Ads (UAC) in the same tool | Autopilot | No |
| Create campaigns automatically & tune them daily | Yes | Partlymore assisted/manual |
| Revenue dashboard (ASC · Play · RevenueCat) | Yes | No |
| Price localisation per country | Yes | No |
| Claude / MCP integration | Yes | No |
| Entry price | Free during the beta | from ~$39, more for the full suite |
| Audience | Indies & small teams | increasingly enterprise |
Instead of maintaining bids by hand, Tix creates campaigns and tunes bids, keywords and negatives daily, with guardrails and budget caps.
One autopilot for Apple Search Ads and Google UAC. App Radar doesn't cover Google in this tool.
Ad spend against real revenue from RevenueCat, ASC and Play. You see ROAS, not just clicks.
Free during the beta, no sales call. Built for people who ship their own apps.
Connect your first data source in under 2 minutes and let Tix prepare your first campaign.
No credit card · Connected in 2 minutes · Cancel any time