Applytix · Comparison
Applytix vs Appfigures

Tix adjusts bids and budgets every day.

Both show you numbers and ASO. Applytix also runs your Apple and Google campaigns.

Start for freeHow Auto Ads work
Two weeks on autopilotSample data
  • “daily planner”Apple · broad · ROAS 0.93paused
  • “habit tracker”Apple · exact · ROAS 2.10Bid +8%
  • Asset group “Focus”Google · ROAS 1.80Budget +€4
  • “routine app”Apple · search term · 12 tapsadopted
ROAS per dayROAS week 11.34ROAS week 21.34
ROAS 1, break-evenDay 6: ROAS 0.93“daily planner”: paused“habit tracker”: Bid +8%Asset group “Focus”: Budget +€4“routine app”: adopted
Revenue ÷ spend, both channels, from the same 14 days as the cockpit

Applytix vs Appfigures, side by side

Both pull your store and revenue data together. The difference: Applytix is also the hand that steers the advertising based on it.

What runs through Appfigures
SourcesStores
App Store
Google Play
Subscriptions and revenue
RevenueCatPartly
Advertising
Apple Ads
Google Ads
Meta Ads
TikTok Ads
Coming
Snapchat Ads
LinkedIn Ads
Appfigures
ASOYes
Store textsNo
Apple Search AdsNo
Google AdsNo
Claude / MCPNo
All 10 points as a table
FeatureApplytixAppfigures
Downloads & revenue at a glanceYesYes
Keyword / ranking trackingYesYes
RevenueCat revenue integratedYesPartly
Create & optimise Apple Search Ads automaticallyYesNo
Google Ads (UAC) automatedYesNo
Create store textsYesNo
AI co-pilot & recommendationsYesNo
Claude / MCP integrationYesNo
Entry priceFree planfrom ~$9.99
CharacterSee & actReporting only

From dashboard to action

Acting

Insight becomes a campaign

Where Appfigures stops (“revenue is down”), Applytix starts: Tix proposes the countermeasure and, once you approve, carries it out.

ROAS, not raw numbers

Ad spend against revenue

Ad spend and real revenue in one view. You see whether the campaign pays for itself, not just the downloads.

More than analytics

ASO & creative included

Keywords, store texts and country pricing belong to the same tool. No switching to a separate product.

Automation

Daily, not occasionally

The autopilot tunes bids, keywords and negatives day after day, with guardrails and budget caps.

Honestly: Appfigures is a mature, affordable reporting tool with broad data coverage and a long history. If you want only clean analytics and reporting, and you run your ads yourself or not at all, Appfigures is a strong, cheap tool. Applytix pays off the moment you want something to react to those numbers, automatically.

Common questions

What can Applytix do that Appfigures can't?
Appfigures is an analytics and reporting tool. Applytix shows the same numbers and acts on them: it creates Apple and Google Ads campaigns automatically, tunes bids and keywords daily, and generates store texts and localised pricing.
Does Applytix replace my revenue dashboard?
Yes. Applytix brings ad spend, downloads, ROAS and real revenue from App Store Connect, Google Play and RevenueCat into one view.
Is Appfigures cheaper?
Appfigures starts cheap (around $9.99) as pure reporting. You start Applytix for free on the Free plan, and it adds the ads automation and ASO tooling on top, depending on the plan.
Free plan available

Your numbers should do something.

Connect your data sources and let Tix turn the insights into real campaigns, with your approval, of course.

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